Plant-based · Made in the UK
Plant based vitality, made to be understood.
Clean, ethical, effective supplements — with nothing unnecessary inside, and a clear explanation of everything that is.
- Made in Britain
- GMP-certified standards
- Vegan & non-GMO
- No unnecessary fillers
The range
Two formulas. Fully explained.
Every Direct Vitality product is sold and delivered through Amazon. Tap through for what's inside and why.
Magnesium Taurate
- 700mg magnesium taurate per capsule
- One capsule a day · 2-month supply
- Magnesium contributes to the reduction of tiredness and fatigue
Vegan Collagen Complex
- 1400mg daily: spirulina, L-lysine & L-proline
- Vitamin C, B12, zinc & hyaluronic acid
- Vitamin C contributes to normal collagen formation for normal skin
How we formulate
Good for you, us & the world.
A science-led approach to plant-based supplements: the good stuff, without unnecessary ingredients, unethical sourcing or needless harm to the environment.
The form matters
Minerals and vitamins come in many forms. We choose them deliberately — and tell you which one, and why.
Nothing unnecessary
No unnecessary fillers and no gimmicks — just what the formula needs, in a plant-based capsule.
Made in Britain
Manufactured in the UK to GMP-certified standards, so every batch is made to the same high bar.
Honest labels
We only say what the evidence allows us to say — and explain the rest in plain English on our Learn hub.
Coming to YouTube
The Vitality Notes
A short-form video series on how supplements are made, what's actually in them, and how to choose well — starting with the thinking behind our own formulas.
- Why magnesium taurate?Forms of magnesium, and the one we chose
- Can collagen be vegan?What a plant-based collagen complex really contains
- How to read a supplement labelCompound vs. elemental, NRV% and claims
- From formula to bottleHow a UK supplement gets made
Learn
Know what you're taking.
taurate?
Why we chose magnesium taurate
There are a dozen forms of magnesium on the shelf. Here's what separates them, and why ours is bound to taurine.
Read the explainer →be vegan?
Plant-based collagen, explained
Collagen is an animal protein — so what's in a vegan collagen complex, and what does each ingredient do?
Read the explainer →label
How to read a supplement label
Compound vs. elemental, NRV%, fillers and claims. Five minutes that will change how you shop.
Read the explainer →#DirectVitality
Everyday vitality.
Share your routine with #DirectVitality — we love seeing where our bottles end up.
